Then they began their pitch by drawing a sharp contrast between camping on a cold, hard, and potentially wet ground and camping in the air. Richard and Juli made a surprise entrance by emerging from the hammock tent that was already in place on the stage.

The Rhetts were prepared to ask the Sharks for $175,000 in exchange for 15% equity in the company. Customers appreciated the quality construction of the products and they liked that the company was associated with giving back. Sierra Madre Research is Revealedīefore appearing on the show, Sierra Madre Research was seeing strong sales, due primarily to word-of-mouth. In 2010, he and his wife, Juli, created an outdoor gear and equipment company called Sierra Madre Research that would donate a portion of the business’s proceeds to fund drilling for clean water. His dream was to find a way to help bring clean water to those who needed it throughout the world.

A more casual camper would, of course, have a familiarity with ordinary tents, but would see great value in being able to move away from the cold, hard ground while resting in a comfortable and completely protected cocoon.ĭuring the time Richard was on his mission, he saw first-hand that clean drinking water was a precious and scarce commodity in Central America. The ideal modular hammock tent he envisioned would not only improve on traditional hammocks but also introduce the idea of “elevated” camping to a market of inexperienced or novice campers. His camping hammock wasn’t very comfortable, and he thought he could come up with a better product that included some innovative features. Mechanical Engineer, Richard Rhett, was on a medical mission in Honduras when the wheels in his head started turning.

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